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ABOUT

ESSMA
Uniting the stadium industry.

Since 1996, ESSMA has grown into Europe's network for stadium professionals. A family where stadiums, clubs, leagues and federations build the stadiums of today and tomorrow.

01/Why we exist

MISSION & VISION.

Our mission

ESSMA, the European Stadium & Safety Management Association, unites the stadium industry. Over 350 European stadiums contribute to the creation of market-specific research and join us on networking events to share knowledge, best-practices and learn from their peers. ESSMA nurtures these conversations, both online and offline, with benchmark reports, industry updates and case studies.

ESSMA clustered its experience in six expert areas: Development & Construction, Operations & Ticketing, Sustainability & SMART, Safety & Security, Fan Experience & Hospitality, and Pitch Management.

Our vision

Stadiums are an essential part of sports experience. The role of ESSMA is to support the European stadium industry in its growth. Stadiums are scattered throughout Europe and often find little comparative ground within national borders. Sustainable growth is only attainable by learning from peers, comparable in capacity and ambition, at international level.

ESSMA forms the catalyst in this story, including three pillars in its approach: Events, Business Intelligence and Strategic Support. As an association we bring our members together, provide knowledge and build towards insights, truly applicable in practice.

02/what we cover

our expertise.

ESSMA’s expertise covers six key pillars that address the main challenges and opportunities in modern stadium management.

PILLAR · 01

Development & Construction

The Development & Construction pillar focuses on every stage of delivering modern sports stadiums. From planning and design to construction and project completion. ESSMA brings together industry experts to share practical knowledge, best practices, and innovative solutions.

PILLAR · 02

Operations & Ticketing

The Operations & Ticketing pillar is dedicated to the efficient operation of stadiums and the optimisation of ticketing processes. ESSMA focuses on the practical aspects of venue operations, including access control, crowd flow, ticketing systems, matchday logistics, and operational planning to help stadiums deliver safe, efficient, and seamless matchdays.

PILLAR · 03

Sustainability

The Sustainability pillar focuses on helping stadiums and arenas become more sustainable, efficient, and future-ready. ESSMA promotes best practices and practical solutions in areas such as energy management, environmental responsibility, smart technologies, and data-driven operations to support the long-term performance of sports stadiums.

PILLAR · 04

Pitch Management

The Pitch Management pillar focuses on maintaining high-quality playing surfaces that meet the demands of modern sport. ESSMA shares expertise and best practices on pitch construction, turf maintenance, hybrid and natural grass systems, grow lighting, irrigation, and grounds management to help deliver optimal playing conditions throughout the season.

PILLAR · 05

Safety & security

The Safety & Security pillar focuses on creating safe and secure stadium environments for fans, staff, players, and stakeholders. ESSMA promotes best practices and practical expertise in areas such as crowd safety, security planning, emergency preparedness, risk management, and regulatory compliance to support the safe delivery of every event.

PILLAR · 06

Fan Experience & Hospitality

The Fan Experience & Hospitality pillar focuses on enhancing the overall stadium experience for fans, guests, and partners. ESSMA supports the development of engaging experiences through best practices in fan services, hospitality concepts, customer journeys, and event experiences to create memorable moments beyond the game.

03/Our Executive Committee

executive committee.


Francesco GianelloFacilities Management Director · Juventus FC
Francesco GianelloFacilities Management Director · Juventus FC

ESSMA President
Mr. Gianello succeeded Mr. John Beattie as ESSMA President in 2024.

Paul AndersonEuropean Representative · Covermaster
Paul AndersonEuropean Representative · Covermaster

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Carlos Del Valle AlonsoDirector of Security, Integrity and Emergencies · LaLiga
Carlos Del Valle AlonsoDirector of Security, Integrity and Emergencies · LaLiga

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Jon BabbsStadium Director · Tottenham Hotspur FC
Jon BabbsStadium Director · Tottenham Hotspur FC

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Joachim BaurSenior Manager Stadium & Infrastructure · DFL
Joachim BaurSenior Manager Stadium & Infrastructure · DFL

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Ola GällstadSports Coordinator · Malmö FF
Ola GällstadSports Coordinator · Malmö FF

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Piotr BieleckiDeputy Competition Director · Ekstraklasa
Piotr BieleckiDeputy Competition Director · Ekstraklasa

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Declan O’BrienOperations Manager · IRFU
Declan O’BrienOperations Manager · IRFU

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John CantwellStadium Director · Thomond Park Stadium
John CantwellStadium Director · Thomond Park Stadium

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Kasper KraghHead of Safety & Security · Divisionsforeningen
Kasper KraghHead of Safety & Security · Divisionsforeningen

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Fredrik CornellCEO · Strawberry Arena
Fredrik CornellCEO · Strawberry Arena

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Thomas MehrfortHead of Sports & Venues EMEA · Extreme Networks
Thomas MehrfortHead of Sports & Venues EMEA · Extreme Networks

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Arnaud DelpechHead of Stadium Revenues, Marketing & Fan Engagement · Paris Saint-Germain
Arnaud DelpechHead of Stadium Revenues, Marketing & Fan Engagement · Paris Saint-Germain

ESSMA Executive Committee member | Leaders Club member
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Olivier GerardinHead Of Match Operations · LFP
Olivier GerardinHead Of Match Operations · LFP

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Dimitri HuygenChief Commercial Officer · R. Antwerp FC
Dimitri HuygenChief Commercial Officer · R. Antwerp FC

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Jürgen MuthManaging Director · Allianz Arena
Jürgen MuthManaging Director · Allianz Arena

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Ludwig SneyersManaging Director · ESSMA
Ludwig SneyersManaging Director · ESSMA

Board Member at ESSMA, European Stadium & Safety Management Association | Founder and managing partner at ASQA
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Sander van StiphoutDirector International · Johan Cruijff ArenA
Sander van StiphoutDirector International · Johan Cruijff ArenA

Venue planning & performance, innovation, fan experience, sustainability
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Frédéric VeraghaenneConsultant · Sport Infrastructure
Frédéric VeraghaenneConsultant · Sport Infrastructure

Consultant Sport Infrastructure management - Development, Operations – Events Culture, sports organization, People Management - UEFA Match Delegate since 2019 - RBFA Director Basecamp & Operations 2012-2024
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Valentin ToulemondeKey Account Manager · Allianz Riviera
Valentin ToulemondeKey Account Manager · Allianz Riviera

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Yoann DutitreResponsable Stades · Ligue Nationale de Rugby
Yoann DutitreResponsable Stades · Ligue Nationale de Rugby

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04/Awards

ESSMA AWARDS.


Recognising the stadiums of today and tomorrow

The ESSMA Awards celebrate excellence and innovation within the sports stadium industry.

Each year, ESSMA recognises outstanding projects, initiatives, and achievements that demonstrate best practices across stadium development, operations, sustainability, fan experience, and more. The awards highlight the people and organisations shaping the future of sports venues.

05/Our team

The team behind ESSMA.

Behind ESSMA is a dedicated team of professionals passionate about the development and operation of sports Stadiums. With expertise across the different areas of the stadium industry, our team works every day to provide valuable insights and support our members and partners.

Ludwig SneyersManaging Director · ESSMA
Ludwig SneyersManaging Director · ESSMA

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Dimitri HuygenBoard Member · ESSMA
Dimitri HuygenBoard Member · ESSMA

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Yari Van MinselResearch & Data Analysis · ESSMA
Yari Van MinselResearch & Data Analysis · ESSMA

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Thibault SchruersCorporate Membership & Communications Manager · ESSMA
Thibault SchruersCorporate Membership & Communications Manager · ESSMA

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Philip De HollogneCommunication Advisor & Video Manager · ESSMA
Philip De HollogneCommunication Advisor & Video Manager · ESSMA

Director PDH Consulting I PR, media & video I Advisor I Former journalist I Addicted to news & entreneurship I Connector

06/Our History

30 years in the making.

From a handful of stadium managers swapping notes to an entire family of 350+ members and partners shaping the stadium industry together.

2026

Celebrating 30 years of ESSMA with a new logo and a new website.

2024

First ESSMA-award show.

2024

Francesco Gianello succeeds John Beattie as the president of ESSMA.

2024

10th ESSMA Summit in Amsterdam, Johan Cruijff Arena.

2021

Ludwig Sneyers takes on the role as Managing Director.

2017

Launch of the ESSMA Knowledge Platform.

2015

First ESSMA Summit at the Allianz Arena.

2011

Establishment of ESSMA's Advisory Committee and Executive Committee.

2010

Dimitri Huygen takes on the role as Managing Director to further professionalise ESSMA.

2008

After the unfortunate passing of ESSMA's founding father, Lionel Dreksel. John Beattie takes over the role as ESSMA President.

2008

Switch from ESMA (European Stadium Management Association) to ESSMA (European Stadium & Safety Management Association).

1996

First event organised at Stadio delle Alpi.

1996

ESMA (European Stadium Managers Association) was founded.