ESSMA Summit 2024 – Mastermind Session: Marketing & Fan Experience
Matteo Lombardi and Nicola Zanetti (from Venezia FC) presented an innovative approach to fan experience and marketing. With a focus on blending…
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Industry updates, member news, research and event recaps from across the stadium network.
Matteo Lombardi and Nicola Zanetti (from Venezia FC) presented an innovative approach to fan experience and marketing. With a focus on blending…
Joe Abernathy, VP of Stadium Operations for St. Louis CITY SC, showcased how CITYPARK goes beyond being a soccer stadium. By integrating…
Klaas Reynaert of RSC Anderlecht highlighted the club’s transition to an open-loop payment system in collaboration with Adyen. This initiative streamlined transactions,…
Franco Segarra of Valencia CF presented how the club uses fan demographic data to create hyper-personalized matchday experiences. By leveraging digital tools…
Brandon Covert from the Cleveland Browns presented a case study on implementing biometric technology to enhance the fan experience. By addressing challenges…
Ken Scott from the Sports Grounds Safety Authority (SGSA) outlined key strategies for ensuring safety and delivering exceptional service at sporting events.…
Matt Lynch from Moonshot highlighted strategies for enhancing staff engagement at events. By focusing on education, appreciation, and recognition, organizations can boost…
Sammy Lakwijk of Tomorrowland detailed the festival’s approach to fostering strong public-private partnerships to ensure safe and successful events. By leveraging trust,…
Tom Larsen and Rasmus K. Nielsen of Brøndby IF discussed the implementation of biometric technology, particularly facial recognition, to enhance security and…
Aurélien Vitalis (Aviron Bayonnais), Darren Preston (Fulham FC), and Manu Carrasco (RCD Espanyol) shared their strategies for modernizing stadium hospitality. From innovative…
Stuart Doyle and Tom Legg from Wembley Stadium presented strategies for ensuring fan safety and security at high-profile events, including the 2024…
We’re thrilled to unveil the full program for the 11th ESSMA Summit at the stunning Riyadh Air Metropolitano in Madrid! Here’s what…