Legia Warsaw’s new merchandising approach
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club…
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Industry updates, member news, research and event recaps from across the stadium network.
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club…
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to…
Read more on reusable cups at Signal Iduna Park, smoke-free Eredivisie and Keuken Kampioen Divisie stadiums, renovation at FC Metz and more in…
Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.
Read more on contactless payment at FC Twente, LaLiga’s ticketing working groups, Chelsea FC’s new Official Supporters Club scheme and more in…
This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16…
Read more on the price cap on away tickets in Ligue 1 and 2, the redevelopment plans of CA Brive and RC…
Read more on the contactless payment system at Stoke City, a public consultation by Everton FC, the Allsvenskan Live app and more…
Read more on the fan tokens at West Ham United, an hospitality upgrade at Everton FC, safety at the Swedish Football League…
Read more on safe standing at San Mamés, the inauguration of Al Wakrah Stadium, the PSG experience and more in ESSMA’s weekly…
Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to…
ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to…