Purple is a global Guest Wi-Fi and fan engagement platform helping stadiums and arenas transform connectivity into valuable first-party data, actionable insights and personalised fan experiences.
Working alongside a venue’s existing network infrastructure, Purple provides secure Guest Wi-Fi while capturing consented fan data and connecting it with CRM, loyalty and marketing platforms.
Through behavioural analytics and real-time engagement, stadiums can better understand how fans interact with their venue, personalise communications, improve operational decision-making and create new commercial opportunities before, during and after matchday.
Our expertise
Purple helps stadiums turn Guest Wi-Fi from a basic connectivity service into a powerful tool for understanding and engaging their fans.
Every opted-in fan connection can generate valuable first-party data, helping venues build richer supporter profiles and connect matchday behaviour with CRM and loyalty programmes. This enables more personalised communication, targeted offers and measurable sponsorship opportunities.
Beyond marketing, Purple provides insights into how visitors use the venue, including movement, dwell time and engagement across different areas. These insights can support decisions around concourses, concessions, staffing and the overall fan journey.
For ESSMA members, Purple provides a hardware-agnostic platform that works alongside existing network infrastructure, helping venues maximise the commercial and operational value of their connectivity while creating more personalised and frictionless fan experiences.