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The Stadium Network — Est. 2010
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11th ESSMA Summit Madrid: Mastermind Session: Marketing & Fan Experience

Matteo Lombardi and Nicola Zanetti (from Venezia FC) presented an innovative approach to fan experience and marketing. With a focus on blending football culture with unique branding strategies, they highlighted the transformation of Venezia FC into a global lifestyle brand, redefining fan engagement and operational models.

13 Nov 2024

The presentation by Matteo Lombardi and Nicola Zanetti during the ESSMA Summit mastermind session provided insights into Venezia FC’s groundbreaking strategies in fan experience and marketing.Key Discussion Points:Redefining Mission and Vision:Venezia FC’s transformation began with a new mission statement, aligning…

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