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The Stadium Network — Est. 2010
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11th ESSMA Summit Madrid: Leveraging fan demographics for a personalised MD experience

Franco Segarra of Valencia CF presented how the club uses fan demographic data to create hyper-personalized matchday experiences. By leveraging digital tools and a 360º customer data platform, Valencia CF enhances fan engagement, satisfaction, and loyalty.

12 Nov 2024

The presentation, "Leveraging Fan Demographics for a Personalised Matchday Experience," by Franco Segarra of Valencia CF, detailed the club’s innovative approach to using data for fan engagement and personalized experiences.Key Discussion Points:Global Fan Reach:Valencia CF boasts a global fan base…

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