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11th ESSMA Summit Madrid: NFT Fan Engagement: Bringing Web 3.0 to Web 2.0

Eduardo Cosin from CD Leganés presented a groundbreaking campaign leveraging NFTs to boost fan engagement. By gamifying matchday experiences and incorporating blockchain technology, the club connected with fans in innovative ways, revitalising their interest and creating new revenue streams.

12 Nov 2024

The presentation, "NFT Fan Engagement: Bringing Web 3.0 to Web 2.0," by Eduardo Cosin, outlined CD Leganés’ innovative campaign to re-engage fans through digital assets linked to stadium plots.Key Discussion Points:Starting Situation and Objectives:After a disappointing 2022/23 season and declining…

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