A New Era for Hertha BSC: Ursi Friedmann Unveils their Ambitious Stadium Project

As we gear up for the 11th Summit in Madrid, set to take place on November 12th and 13th at the iconic Riyadh Air Metropolitano, home of Atlético Madrid, we had the pleasure of speaking with Ursi Friedmann, Head of New Stadium Development at Hertha BSC. She shared insights into the club's ambitious new stadium project and the vision behind it. Join us to discover the new stadium plans of Hertha BSC through the eye of an expert in the field, Ursi Friedmann.