Skip to main content
The Stadium Network — Est. 2010
LATEST NEWS
Publication

Designing for the Future: How Stadiums Are Preparing for New Audiences, New Expectations and New Realities

Across Europe, stadiums are entering a generational shift. Supporters are changing, fan cultures are diversifying, and the industry is facing a new question: what does a stadium need to look like to serve the next decade of audiences?

23 Jan 2026

This was the driving theme of the ESSMA Summit’s panel on stadium redevelopment, moderated by Tom Jones of Populous, bringing together four voices with very different vantage points: the women’s game, Premier League safety operations, digital-venue modelling and Scandinavian indoor…

This publication is for ESSMA members

Sign in with your member account to read the full publication and download the PDF.