Developing Fan Engagement at Real Sociedad: the local club with global reach

In the realm of football, where traditions run deep and the roar of the crowd echoes through history, Real Sociedad has emerged as a pioneer in revolutionizing the fan experience. Begoña Larzabal, the Director of Commercial and Marketing at Real Sociedad, sits down for an exclusive Q&A session to unveil the strategies that propelled the club to engage with over 14 million fans worldwide.