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Publication

ESSMA Summit: Digitalisation of the Allianz Arena (video)

https://player.vimeo.com/video/253757251

02 Feb 2018

During the ESSMA Summit, Benjamin Steen, Head of Digital Project and CRM, gave participants insights in the digitalisation of the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.

This publication is for ESSMA members

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