How Manchester City and Sony are engaging fans worldwide

As we gear up for the 11th Summit in Madrid, set to take place on 12 & 13 November at the iconic Riyadh Air Metropolitano, home of Atlético Madrid, we learnt more from Manchester City and Sony on their new way of engaging with fans worldwide through the ‘Man City Virtual Etihad Stadium’ project. In partnership with Sony, this innovative initiative offers fans an interactive, immersive experience that transcends geographical boundaries, allowing supporters across the globe to connect, celebrate and relive key moments of the season. Join us as we explore how Manchester City is reshaping the fan experience through cutting-edge digital technology and virtual community building.