Maximising Stadium Capacity and Fan Experience: Arsenal’s Approach to Ticketing and Fan-First Events

As we gear up for the 11th Summit in Madrid, set to take place on 12 & 13 November at the iconic Riyadh Air Metropolitano, home of Atlético Madrid, we had the pleasure of speaking with Tom McCann, Venue Director of Arsenal, to explore the innovative strategies behind fan engagement and stadium utilisation at Emirates Stadium. Tom shares insights into the club’s ticketing initiatives, including Ticket Transfer and Ticket Exchange, designed to maximise attendance and enhance the matchday experience for all supporters. He also discusses Arsenal’s unique "Take to the Pitch" event, giving fans a once-in-a-lifetime opportunity to step onto the famous field. Join us as Tom provides an inside look at how Arsenal is shaping a seamless, fan-first experience both on and off the pitch.