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Rebuilding the Digital Heart of Anfield: How Liverpool FC Uses Data to Transform the Fan Journey

When David Paul stepped onto the Summit stage, he opened with a simple truth: Liverpool FC cannot rely on wealthy ownership to fund its ambitions. The club’s model is built on sustainability - and sustainability demands commercial excellence. That commercial excellence, he argued, increasingly hinges on one thing above all: data.

13 Jan 2026

This made his story all the more striking. Because until recently, Liverpool operated one of Europe’s most atmospheric stadiums… yet one of its least digitally equipped. Anfield, revered around the world, was also a technological puzzle — built in fragments…

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