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Publication
The true cost of being a fan
Curious about the real cost of being a football fan? Through our ASK ESSMA initiative, we conducted an in-depth study into fan expenses across the “Big 5” Leagues, including the Premier League in the UK, Bundesliga in Germany, Ligue 1 in France, LaLiga in Spain and Serie A in Italy. Our research covered 96 clubs and focused on several key expenses inclusing season ticket prices, parking cost, F&B cost and shirt cost.