For the club it had two main goals:
- To let the new coach feel at home;
- Moreover, it was a great approach to enhance PSG’s brand by showing that they are forerunners in the field of fan engagement and thinking outside-the-box.
AirPrint has provided PSG with a new tool to communicate in a unique approach. The green technology, which uses only air and the grass itself to create the designs, is a distinctive communications tool to offer fans something extra with no negative impact on the pitch.
Other AirPrint projects include the engraved Leicester City FC logo during LCFC – AFC Bournemouth, a tribute to Henri Michel at FC Nantes, club communication at PSV and more.
