Members and attendees will be welcomed by Legia Warsaw and experience a unique behind-the-scenes stadium tour. The topics of the different sessions will focus on fan activation, attracting fans to the stadium, targeting fans, loyalty, rewarding, fan zones and enhancing the stadium experience.
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Where: Marshall Jozef Pilsudski Legia Stadium (home of Legia Warsaw) |
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Date: 21-22 May 2019 |
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Goal: Insights about loyalty of fans and rewarding systems, sharing best practices involving fan activation and enhancing the stadium experience, stadium industry networking and a behind-the-scenes stadium tour. |
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Topics: Fan activation, attracting fans to the stadium, targeting fans, loyalty, rewarding, fan zones and enhancing the stadium experience |
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Participants: Representatives of ESSMA Member Leagues, Federations, Clubs & Stadiums and ESSMA Stadium Partners |
Marshall Jozef Pilsudski Legia Stadium
The workshop will take place in the Marshal Jozef Pilsudski Legia Stadium, home of Legia Warsaw. The first part of building the new stadium started on 17 November 2008 and in less than two years it was completed with three stands – North, East and South – ready to use. The new stadium is situated in the same place as the old one and during the construction works Legia played home games there but with a smaller capacity. The new stadium was officially opened on August 7 2010 with a friendly match between Legia Warsaw and Arsenal FC.
The UEFA Category 4 Stadium holds a capacity of approximately 31,000 seats and has multiple facilities such as pitch heating, a club museum, sports bar and more. Moreover, the stadium has been used for several European matches such as the semi-final of the UEFA Cup Winners’ Cup in 1991 and the quarter-final of the UEFA Champions League in 1996.
