The three main themes of the event were:
- Social platforms and content: publishing and distributing content yourself to inspire your target audience
- Fan experience and personalisation: involve your target audience and create fans for your organisation
- Data and technology: implementing the right digital marketing tools
Connected stadium: enhancing fan experience
ESSMA’s Managing Director Dimitri Huygen explained the ESSMA COME principle; Convenience, Orientation, Entertainment and Mobility with a focus on a customised service. During his presentation, the ECA-ESSMA Fan Experience case got highlighted. Examples of Juventus FC and the Philips Lighting LED light show and the integrated approach at Olympique Lyonnais, where EVS installed its FanCast solution, were outlined.
View the presentation:
