Key themes included the importance of varied and high-quality offerings, the role of sustainability, the need for flexibility across different event types and the growing impact of digital tools such as mobile payments, queue optimisation and data-driven decision-making. The panel also highlighted that hospitality must become more creative and experiential to appeal to a new generation of premium guests.
This short article offers only a high-level overview.
ESSMA Members can access the full in-depth article and the complete panel discussion transcript on our Publications Page.
