SMART & Sustainability
- The 2018/2019 football kit of Juventus is entirely made from recycled ocean plastic. Adidas partnered up with Parley for the Oceans to manufacture the kit.
Operations & Ticketing
- The England and Wales Cricket Board (ECB) have announced that they will introduce public ticketing ballots to meet anticipating demand for the 2019 Ashes Series.
Fan Experience & Hospitality
- As part of their international development strategy, the Ligue de Football Professionnel (LFP) created a documentary film “Ligue 1: la nouvelle ère”. The major themes implemented include French-style training, Ligue 1 stars, Classico, fans and the implementation of video arbitrage. From 27 July, the documentary will be broadcasted on Canal+ and beIN SPORTS.
- The tram stop Krimmerie-Stade Meinau in front of the stadium of Racing Club de Strasbourg Alsace is dressed in the colours of the club for the 2018/2019 season. The project is part of a larger plan to enhance the fan experience at Stade Meinau. Furthermore, the plan includes a future ‘Allée Racing’ and a fan zone.
- West Ham United FC signs their first esports partner. The club entered esports in 2016 and has currently two active FIFA esports players. The Basset & Gold partnership is expected to prioritise collaboration on local community initiatives and fan engagement projects
