Publications – ESSMA

2019 ESSMA Fan Experience Workshop – PSV, Joeri Verbossen

Learn more about useing data & technology in fanbase marketing at PSV Eindhoven.

2019 ESSMA Fan Experience Workshop – Brøndby IF, Skov Petersen

Discover how Brøndby IF implemnted a fan zone

2019 ESSMA Fan Experience Workshop – Legia Warsaw, Adam Piotrowicz

Learn more about the (Digital) Transformation and merchandising at Legia Warsaw.

2019 ESSMA Fan Experience Workshop – AZ Alkmaar

Learn more about how to improve fan engagement, by AZ Alkmaar by using data, fan intelligence and research.

2019 ESSMA Fan Experience Workshop – Ekstraklasa

Learn more about the games at Ekstraklasa.

2019 ESSMA Fan Experience Workshop – Ekstraklasa

Learn more about the digital appproach of Ekstraklasa and their app.

Loyalty prgrammes at clubs

Learn more about how to increase loyalty from fans.

Fan Experience & Hospitality 17 Apr 2019

Results of the ESSMA Food & Beverage Benchmark

Discover the results of the ESSMA Survey on Food & Beverage with insights on F&B Infrastructure, cataring staff, speed of service and…

Fan Experience & Hospitality 02 Apr 2019

Interview: improving the stadium experience at TSG 1899 Hoffenheim

https://player.vimeo.com/video/327886137

Development & Construction 02 Apr 2019

Interview: update on FC Barcelona Espai Barça Project

https://player.vimeo.com/video/327888280

Development & Construction 02 Apr 2019

Interview: 2022 FIFA World Cup™ project update by Khalifa Al Mana

https://player.vimeo.com/video/327888783

Fan Experience & Hospitality 02 Apr 2019

Interview: the TOP 14 final concept explained by Thomas Otton

https://player.vimeo.com/video/327888133