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From the ESSMA Summit: more insights worth your time

We’ve released a second wave of in-depth articles based on standout sessions and debates from the ESSMA Summit. Written to challenge assumptions, spark ideas, and support real-world decision-making - straight from people dealing with these questions every day.

From the ESSMA Summit: more insights worth your time — banner

Here’s what’s gone live over the past month:

☑️ Dirk Piens (former KAA Gent) – what Europe’s first large-scale palm-vein access trial tells us about biometrics, fan experience and matchday efficiency
☑️ Prof. Clifford Stott – why crowd behaviour is driven by trust, legitimacy and social identity (and what that means for safety strategies)
☑️ Prof. Dr. Dominik Schreyer – why no-shows quietly hurt clubs more than most realise — and how behaviour can actually be changed
☑️ Pietro Chiabrera (UEFA) – what the updated UEFA stadium regulations really mean for clubs, today and tomorrow
☑️ David Paul (Liverpool FC) – how Anfield is becoming a fully connected stadium without losing its soul
☑️ ESSMA Sustainability Cohort (Johan Cruijff ArenA, Strawberry Arena, Croke Park) – early lessons from a new, collaborative approach to stadium sustainability
☑️ Safety as Service – panel debate – why modern stadium safety is increasingly about service, culture and human connection, not just rules
☑️ Stewarding & SLOs – panel debate – how service-first approaches build trust, defuse tension and improve matchday operations

Short teaser articles are available on our website, with full deep dives and presentations accessible to ESSMA members via the Knowledge Platform.