Key themes included the need for consistent KPIs, the value of shared learning, the growing expectations from artists and partners, and the challenge of shifting fan behaviour on matchdays. The session concluded with a case study on Croke Park’s Sustainability Day, demonstrating how stadiums can turn awareness into meaningful action for supporters and communities.
This article offers only a high-level summary.
ESSMA Members can access the full in-depth article and complete session materials on our Publications Page.
