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Publication
Reimagining Stewarding: Insights from MoonShot’s Matt Lynch
In an exclusive interview with ESSMA, Matt Lynch, founder of MoonShot, highlights the crucial role of stadium stewards. Specialising in training front-line venue staff, Lynch emphasizes equipping stewards for safety and fan engagement, calling them the "face of the franchise." Drawing on experience from both American and European contexts, he advocates for comprehensive training to empower stewards as ambassadors, enhancing fan experiences. Discover how MoonShot is redefining stewardship with innovative strategies and insights.