The strong global brand approach behind LaLiga
With the tagline “It’s not football, it’s LaLiga” LaLiga has been further expanding its worldwide market in recent years. Eva López Ruiz - Global Brand Director at LaLiga - shared…
Expert area: Fan Experience
Almere City FC welcomed 1,300 fans back to to the stadium for an experiment
This year, the government in the Netherlands launched Fieldlab; a series of test events, in which large crowds are welcomed back to the stadium.
Golden State Warriors: how technology is helping to improve the fan-less experience in times of COVID-19
During the Connected Experience track, Jen Millet - Senior Vice President of Marketing at Golden State Warriors - shared a lot of interesting initiatives and features which have been implemented…
Industry update: more on ticketing, development & fan experience
Read more on a new app for Southampton FC, ticketing at Tottenham Hotspur, an update on Everton FC’s planning application and more in ESSMA’s industry update.
Tiger House opens doors for ESSMA Connect
FC Utrecht has built a home for its mascot Tiger and Tigergirl in the center of the stadium.
Industry update: more on the return of fans, ticketing & media
Read more on the FC Bayern München documentary, test matches at NEC Nijmegen and Almere City, ticketing at SL Benfica and more in ESSMA’s industry update.
Johan Cruijff ArenA as innovation hub to test new ideas
Johan Cruijff ArenA is a key example in the field of innovation and technology. Willem Hegen, Crowd Services Manager at the ArenA, discussed several ongoing projects during ESSMA Spotlight.
ESSMA Spotlight: Arsenal FC and FIA discuss COVID-19
The majority of sports and entertainment venues have had the opportunity to welcome back (a small amount of) visitors in the past months. Valuable lessons were learned about hygienic requirements,…
PSG’s ticketing strategy: impact of COVID-19 and Ticketplace
Lots of ESSMA Spotlight participants joined the presentation of Arnaud Delpech, Voice of Customer Officer at PSG. In addition to the impact of COVID-19 on the matchday ticketing procedures, participants…
SBV Excelscior’s plans for the future
More and more stadium projects, whether they are redevelopments or new constructions, are including an urban redevelopment of the surrounding area in their plans. At SBV Excelsior, they are going…