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What Will Tomorrow’s Stadium Look Like? Insights from the ESSMA Panel on Redevelopment

Stadiums across Europe are preparing for a future where no two crowds look the same. During the ESSMA Summit, experts from the WSL, Fulham FC, 3D Digital Venue and Stockholm’s Strawberry Arena explored how demographic shifts, the rise of the women’s game, and increasing technological expectations are reshaping how venues are designed and operated.

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The panel, chaired by Mr. Tom Jones of Populous, highlighted how younger and more diverse audiences are transforming everything from facilities and pricing to digital engagement and hospitality. They also discussed why flexible infrastructure, digital twins and multi-purpose design will play crucial roles in future redevelopment projects.

This teaser offers only a brief introduction to a complex and evolving topic.
ESSMA Members can access the full in-depth article and complete panel transcript on our Publications Page.