11th ESSMA Summit Madrid: NFT Fan Engagement: Bringing Web 3.0 to Web 2.0
Eduardo Cosin from CD Leganés presented a groundbreaking campaign leveraging NFTs to boost fan engagement. By gamifying matchday experiences and incorporating blockchain…
— Research & insight
Eduardo Cosin from CD Leganés presented a groundbreaking campaign leveraging NFTs to boost fan engagement. By gamifying matchday experiences and incorporating blockchain…
Edgar Pinheiro from Sporting CP presented a case study on the importance of robust Wi-Fi systems in modern stadiums. Partnering with Extreme…
Javier Davila (IDOM) and Carlos Arranz (Real Zaragoza) presented an inspiring vision for Real Zaragoza’s new La Romareda stadium. The design blends…
Milos Nenadovic presented LaLiga’s strategy to strengthen relationships with its clubs by leveraging club offices as hubs for innovation, collaboration, and growth.…
Dirk Piens (KAA Gent) and Marc Strackx (Palmki) presented an innovative biometric access solution using palm vein recognition technology. This system enhances…
Francesco Gianello of Juventus presented a comprehensive case study on managing safety and security at Allianz Stadium. With advanced technologies, detailed planning,…
Eric Solem (Momentus Technologies) presented a detailed framework on integrating risk and incident management into stadium operations. The session highlighted proactive strategies,…
Javier Mora from IDOM presented the ambitious refurbishment plans for Getafe CF’s Coliseum Alfonso Pérez. The project focuses on enhancing capacity, comfort,…
Joe Abernathy, VP of Stadium Operations for St. Louis CITY SC, showcased how CITYPARK goes beyond being a soccer stadium. By integrating…
Klaas Reynaert of RSC Anderlecht highlighted the club’s transition to an open-loop payment system in collaboration with Adyen. This initiative streamlined transactions,…
Franco Segarra of Valencia CF presented how the club uses fan demographic data to create hyper-personalized matchday experiences. By leveraging digital tools…
Brandon Covert from the Cleveland Browns presented a case study on implementing biometric technology to enhance the fan experience. By addressing challenges…