Day 1

10:30 – The Summit kicks off with a keynote session featuring Dimitri Huygen from ESSMA and Joe Abernathy from St. Louis City SC. Following the keynote, attendees can connect with industry peers over lunch before diving into a range of sessions.

13:30 – Afternoon Parallel Sessions with two engaging seminars:

Connected Fan Experience:

Moderated by Mark Bradley (Fan Experience Company)
Featuring insights from Dimitri Huygen (ESSMA) and Andre Bernardo (Sporting CP)
Get inspired by best practices from Klaas Reynaert (RSC Anderlecht), Eduardo Cosin (CD Leganés), Carlos Arranz (Real Zaragoza), Franco Segarra (Valencia CF) and Brandon Covert (Cleveland Browns)

Safely Welcoming Fans:

Moderated by Ken Scott (SGSA)
Featuring Yari van Minsel (ESSMA) and Rocco Santoro (Juventus)
Best practices from Matt Lynch (Moonshot), Sammy Lakwijk (Tomorrowland), Tom Legg (Wembley Stadium), Rasmus K. Nielsen (Brøndby IF) and Dirk Piens (KAA Ghent).

15:30 – Networking Break

15:45 – Two Parallel Sessions:

Spanish Stadium Development:

Moderated by Milos Nenadovic (LaLiga)
Featuring insights from Javier Dávila (IDOM) who will present the case Real Zaragoza and Javier Mora who will present the case of Getafe CF

Safety & Security Mastermind Session:

Moderated by John Beattie (ESSMA)
Featuring Rasmus K Nielsen & Tom Larsen (Brøndby IF) and Dirk Piens & Marc Strackx (KAA Ghent and Palmki)

16:45 – ESSMA Stadium Industry awards

Celebrate the achievements of clubs excelling in four categories during the ESSMA Award Ceremony. Discover the categories and nominees here:

Stadium Development: Fulham FC, AEK Athens, Real Zaragoza and Wembley Stadium
Fan Experience: RCD Espanyol, CD Leganés, Everton FC, SL Benfica and STVV
Sustainability: RCD Espanyol, Royal Antwerp FC, Olympique Lyonnais, OGC Nice and Johan Cruijff ArenA
Accessibility: Allianz Arena, FC Porto, Stadio Olimpico, Principality Stadium and Club Brugge

17:30 & 19:30 – Stadium Tour & Evening Dinner

The day concludes with a tailored tour of the stadium, followed by a memorable dinner at El Gran Escenario.

Day 2

9:00 – Two parallel mastermind sessions:

Mastermind Fan Experience & Marketing:

Moderated by Dimitri Huygen (ESSMA)
Featuring Nicola Zanetti & Matteo Lombardi (Venezia FC)

Mastermind Accessibility:

Moderated by Yari van Minsel (ESSMA)
Featuring Olivier Jarosz (AccessibALL)

9:45 – Networking Break

10:15 – Two parallel sessions:

Panel on sustainability regulations and recommendations:

Moderated by Dr. Gaia Pretner (ECA)
Featuring Filippo Veglio (UEFA), Menno Kooistra (KPMG) and Magdalena Nour (Malmo FF)

Presentations on Software-Driven Operations:

Moderated by Guy Smith (Global Stadiums Limited)
Featuring Darren Crossmann (Principality Stadium) and Eric Solem (Momentus)

11:15 – Two parallel sessions:

Presentations on sustainability:

Moderated by John Creamer (A4MT)
Featuring Peter McKenna (Croke Park) and Carolien Gehrels (Arcadis)

Panel on Hospitality & Commercial:

Moderated by Alberto Zambrano (Legends)
Featuring Darren Preston (Fulham), Aurélien Vitalis (Aviron Bayonnais) and Manu Carrasco (RCD Espanyol)

12:30 – Networking Lunch

13:30 – We will conclude the Summit with the Sustainable Strategy Workshop:

Moderated by Dimitri Huygen (ESSMA)
Featuring Pelle de Laaf and Sander van Stiphout (JCA), Andrea Santini (Stadio Olimpico), Kelly Ruigrok (GSES), Rocio Torres (Atlético de Madrid and Menno Kooistra (KPMG)

A huge thank you to our sponsors for making this event possible: Extreme Networks, Palmki, Adyen, Signify, Momentus, Deltacast, SCS, Skidata, Daplast, IDOM, Musco, Covermaster, Terraplas, Sidekick, Aucxis, The Box Seat, CEIA, Arcadis, Rhenac and Wicket.

We look forward to seeing everyone in Madrid for an unforgettable day of learning, networking and innovation!

For those who haven’t yet ordered their tickets: https://bit.ly/ESSMASUMMIT