Background:
Over the past years, we have received a growing interest among our members in enhancing their sustainability efforts. This enthusiasm has also been evident during our events especially at the ESSMA Summit in Madrid, where a dedicated track to sustainability was integrated throughout the event.
Some of the most pressing questions raised by our members include:
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How can we measure sustainability performance during events?
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How and when should we implement the Corporate Sustainability Reporting Directive (CSRD)?
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Are there tools available to help make informed decisions about sustainability strategies and compliance?
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What steps should we take to develop or improve our ESG strategy?
To address these questions from our members and more, we have defined 3 tracks to support our members and created a collaboration with the Johan Cruijff ArenA, KPMG, and GSES to offer a comprehensive programme that meets members expectations.
Don’t miss the opportunity to join and position your organization as a sustainability leader, just like Juventus FC, the Johan Cruijff ArenA, Croke Park, the Strawberry Arena, FC Porto and Atlético de Madrid, who have already confirmed their participation.We have only a few slots available to join the first BETA Group, secure yours now! Together, let’s drive sustainability forward and shape a greener future for the industry.
Track offerings:
- Track 1 – C-level programme: focusing on ESG strategy and CSRD, in cooperation with KPMG.
- Track 2 – S-level programme: focusing on operational integration, data management, stakeholder engagement and best practices, in cooperation with Johan Cruijff ArenA.
- Track 3 – Onboarding: the Green Event Standard reporting tool, measuring sustainable impact of events, in cooperation with GSES
Track 1 – C-Level programme:
Key topics and insights to expect in the C-level sessions hosted by KPMG:
What you take out of track 1:
- Strategic guidance and decision-making support
- Pragmatic and focused approach to address what truly matters, avoiding unnecessary complexities
- Peer learning and industry expertise
- Creating active leadership involvement and engagement
- Overcoming blind spots and gaining clarity with a cohesive vision
Track 2 – S-level programme:
Key topics and insights to expect in the S-level sessions hosted by the Johan Cruijff ArenA:
What you take out of track 2:
- Operational Integration: Strategies for embedding ESG practices into daily operations and processes
- Data Management: Best practices for tracking, collecting, and analysing sustainability data for effective reporting
- Stakeholder Engagement: Building strong internal and external partnerships to drive sustainability initiatives
- Best Practices: Learning and applying proven sustainability strategies from each other and other leading organisations
Track 3 – Onboarding:
Measuring and reporting with the Green Event Standard toolkit of GSES.
What you take out of track 3:
- Access to the ESSMA GSES platform – event & CSRD Module:
- Full access to GSES Event Sustainability Reporting Module (1 year)
- Full access to the digital UEFA calculator (1 year)
- Onboarding: Practical training “how to use GSES Event Sustainability Reporting Module”
- Online guidance for first measurement and using the event module to measure your event
- Evaluate the current state of your ESG & CSRD activities, performance and maturity
- Benchmark against industry standards as well as insights on your UEFA Maturity
Pricing:
- Track 3: €2.250 (instead of €5.500)
- Track 1 or Track 2 + Track 3: €4.250 (instead of €9.750)
- Track 1 + Track 2 + Track 3: €6.250 (instead of €11.750)
How to join the BETA Group?
Want to join or learn more about the programme? Feel free to contact us, and we will be happy to provide you with additional information.
Don’t miss the chance to join industry leaders like Juventus FC, the Johan Cruijff ArenA, Croke Park, the Strawberry Arena, FC Porto and Atlético de Madrid in taking sustainability to the next level.
